Vevo is usually a couple months behind our monthly schedule of report postings. If we post July sales for everyone else then for Vevo, we will likely be in the period of May. Not every partner reports monthly and/or at the same time thus if you released a video in May, it may not show up until July or even August (and/or later). Monthly reporting and schedule available HERE.

Vevo monetizes video plays, and then YouTube monetizes the audio used in your video via Content ID – if you have that enabled for your audio tracks. More information on YouTube Content ID HERE.

Every streaming provider pays differently, and with different rates. We have deals with all of the major streaming providers in the world and there isn’t one defined pay per play amount because the structure for each is different.

We are not privy to the information on how much Vevo pays per stream or how they calculate their royalties. For example, they could pay differently based on how much advertiser revenue is being paid into Vevo and whatever interaction the user has with that ad while your content is playing. So there is no defined pay rate that we can specify.

Vevo also needs to verify actual plays, meaning the video has to be watched for more than roughly 50% of its length. Also, YouTube doesn’t allow anything that artificially increases the number of views, likes, comments, or other metrics either by using automatic systems or serving up videos to unsuspecting viewers. Therefore, purchasing likes, comments, views and subscribers is a violation of this policy and content that does not follow this policy may be removed from YouTube.